PRAN Milk Launches ‘Khati Khamari Award 2026’ to Honor Dairy Farmers

The country’s leading liquid milk brand- ‘PRAN Milk’ is set to honor pure dairy farmers who have made significant contributions to the development of Bangladesh’s dairy industry. The inauguration of the campaign titled ‘PRAN Milk - Khati Khamari Award 2026’ was held on Tuesday at MCCI confernce room in Gulshan, Dhaka.

The objective of this campaign is to recognize the tireless efforts and valuable contributions of Khati Khamaries who are dedicated to the advancement of the country’s dairy sector. At the same time, by showcasing their inspiring success stories, the initiative aims to encourage people from all walks of life to come forward for the sustainable development of the dairy industry. At the event, the honor crest of “PRAN Milk Khati Khamari Award 2026” was unveiled by Eleash Mridha, Managing Director of PRAN Group.

During the program, it was announced that spot registration will begin from 1 February at 124 Village Milk Collection Centers (VMCCs) of PRAN Dairy across the country, including Pabna, Rangpur, Sirajganj, Bogra, Satkhira, Khulna, Jashore, Magura, Kurigram, and Natore. A total of 16,000 enlisted dairy farmers of PRAN Dairy will be able to register by submitting the required information through registration forms.

In the second phase, the information provided by the registered farmers will be reviewed and verified, following which a special jury board comprising representatives from the relevant sector will be formed. The jury board will initially select the top 10 Khati Khamari. In the final phase, based on the jury scores and consumer voting, the top three Khati Khamari will be selected. They will receive honor crests along with cash and gift prizes worth lakh taka, while the remaining seven will also receive special recognitions.

Speaking about the initiative, Eleash Mridha said, “Through this campaign, our primary goal is to honor and inspire the Khati Khamaries who have made outstanding contributions to the dairy industry. At the same time, by highlighting their inspiring stories, we aim to encourage others to become involved in dairy farming. Another important objective of this initiative is to clearly showcase PRAN Milk’s commitment to delivering safe and high-quality milk to consumers”.

Maksudur Rahman, Chief Operating Officer of PRAN Dairy said, “For more than two decades, PRAN Milk has been standing beside countless hardworking farmers across the country. By ensuring fair prices, training, veterinary services, and various other forms of support, positive changes have been brought to the lives of most of these farmers.”

The event was attended by Md. Ali Hasan, Senior General Manager (Marketing) at PRAN, Syed Mustyen Quader, Head of Marketing of PRAN Dairy, Fazla Alahi Nayem, Brand Manager along with other senior officials of the organization.